AY25 Academic Catalog/Handbook

MKTG 1190 Integrated Marketing Communications

This course introduces the fundamental principles and practices associated with promotion and communication. Topics include: purposes of promotion and IMC, principles of promotion and Integrated Marketing Communication (IMC), budgeting, regulations and controls, media evaluation and target market selection, integrated marketing plans, trends in promotion, and promotion and communication career paths.

Credits

3

Contact Hours

45

Prerequisite

None