AY25 Academic Catalog/Handbook

MKTG 2550 Analyzing Social Media

This course analyzes the application of social media to an integrated marketing communication plan. Topics include technical writing for social media, social media auditing, Social Media ROI, trend analysis, social media analytics, and Customer Experience Management(CEM). 

Credits

3

Contact Hours

60

Prerequisite

MKTG 1100

Corequisite

MKTG 2500